top of page

Inbound Marketing Methodology

Digital Marketing Strategy, Reimagined.

flywheel.webp

The inbound methodology is the method of growing your business by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering them to reach their goals at any stage in the buyer's journey with you.

Why? Because when your customers succeed, you succeed.


The inbound methodology can be applied in three ways:

  1. Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.

  2. Engage: presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you. 

  3. Delight: providing help and support to empower your customers to find success with their purchase. 

Inbound Marketing: About Me
IM-marketing-hub-tools_edited_edited.jpg
Inbound Marketing: Image

The Buyer's Journey

What is the Buyer's Journey?

The buyer's journey is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service.

The journey consists of a three-step process:

  1. Awareness Stage: The buyer realizes they have a problem.

  2. Consideration Stage: The buyer defines their problem and researches options to solve it.

  3. Decision Stage: The buyer chooses a solution.

The graphic below illustrates a sample buyer's journey for the simple purchasing decision of a doctor visit during an illness.

Inbound Marketing: Text
Buyers_Journey_and_Content.jpg
Inbound Marketing: Image

Follow

  • LinkedIn

©2020 by Indomitable Group. Proudly created with Wix.com

bottom of page